Yesterday I sent an ad to be printed by Disney. That’s one of the strangest things I’ve ever said.
The deadline was tight, and the entire creative direction was left up to me… here’s how it played out:
- The assignment: Create a 6×9″ advertisement for the Aquarium of the Pacific’s Annual Membership Pass.
- Placement of the ad: Guide Book for Disney’s D23 Expo 2011.
- Time from project assignment to due date: Approx 1 week.
- Required ad elements:
- Copy:“Dive in any day of the year with an Annual Membership Pass! Receive 20% off the purchase of an Annual Membership Pass or $5.00 off a one day adult general admission ticket using the coupon below.“
- Aquarium of the Pacific Logo
- Aquarium of the Pacific URL
————–Time remaining to complete assignment: 8 days.————–
I basically latched on to the main theme of the text: “Dive in”. Previous to this assignment, Continue reading



